First Impressions, Mascara Edition | It Cosmetics 'Hello Lashes Clinically Proven 5-in-1 Mascara'

I recently received a deluxe sample of It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara when I ordered the brand's Luxe High Performance Eyeshadow Palette (review on that coming soon).

See what my first impressions of this mascara are after the jump!
It Cosmetics Hello Lashes Clinically Proven 5-in-1 Mascara  ($24 full size) is the brand's only mascara. Off the bat, I like that this mascara is paraben-free like most, if not all of It Cosmetics' products, and it's a bonus that it's fragrance-free as well. I've tried a few high end mascaras that smelled like paint — Lancome, I'm looking at you! It's also interesting that the brand touts the mascara's lash enhancing properties. Hello Lashes is also phthalate, and sulfate free.

Here's what It Cosmetics claims:
Why did IT Cosmetics create this product: To finally give women a product for their lashes that is not only clinically proven to increase both the volume and length instantly, but is also packed with lash-loving ingredients and a cutting-edge lash-enhancing serum. This 5-in-1 natural formula is also paraben-free, fragrance-free, and sulfate-free. The results are phenomenal, it's simple to use and it's a product that takes the place of 5 lash products, all in one innovative component.

What is it: Developed with leading plastic surgeons, Hello Lashes Clinically Proven 5-in-1 Mascara revolutionizes and takes the place of 5 products: 1) Your natural volumizing mascara, 2) Your conditioning, hydrating lash primer, 3) Your lash enhancing serum, 4) Your lash tint and 5) your lash comb/curler! Hello Lashes Clinically Proven 5-in-1 Mascara offers the blackest of the black color that lasts all day and never flakes or fades. The triple brush lengthens, curls and separates lashes while the innovative Magic Wand Lash Ball Detailer tip is designed to reach every last inner and outer corner lash.

Here's a close up of the "innovative Magic Wand Lash Ball Detailer tip"

 Here's how it compares to Benefit They're Real mascara wand, 

which also has a "lash ball" at the tip of the wand

Here's a comparison (not perfectly focused, but you get the idea)

Final First Impression Verdict:
I was really impressed at the length and volume I got from wearing Hello Lashes, and loved how the mascara separates each lash for nice definition. The formula is not especially wet or dry. It's not the blackest mascara I've ever tried, but it's pretty black. It gives a similar lash look as Tarte's Lights Camera Lashes mascara, but Hello Lashes knocks Tarte out of the park with the lash separation. I prefer pretty defined lashes versus thicker lashes, but I know people like different things.

The Lash Ball Detailer tip was great to grab the inner and outer little lashes which are always hard to get. The most similar mascara in terms of the wand style is Benefit's They're Real, but They're Real's ingredients include sulfates and BHT, which is a toluene-based ingredient used as a preservative that I am trying to avoid.

Since this is my first time using this Hello Lashes, it's too soon to tell if the built-in serum has improved the appearance and health of my lashes, but I already know that I'll definitely be buying a full-size of this mascara when I run out of the deluxe sample!

You can buy It Cosmetics on Ulta.com, QVC.com, and on their website.

Update: If you apply on the bottom lashes, this mascara does transfer onto the undereye area a bit, which makes me takes some points off :(

Final First Impression Grade: B+

My next post will be a full-face look featuring Hello Lashes, so be sure to check that out!

 Hope you enjoyed!

xo, Anaïs

I purchased the product I mention above with my own money.